Dec 08, 2023

Just 27 Things With Rave Reviews On Amazon You'll Want To Buy For Your Makeup Collection

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

The reviewers don't lie.

BuzzFeed Contributor

A L'Oreal Paris mascara so that you can volume, length, and a feathery finish with just a few coats! Pro tip: If you want to build extra layers, use this product and brush your lashes with a lash comb between layers — this'll nix any chances of a spidery finish.

An anti-redness BB cream so that you can say "sunburn who?" when hopping onto Zoom meetings. This BB cream contains green pigments to counteract red tones in the skin, and can work for rosacea or acne spots that are particularly prominent!

A PÜR 4-in-1 tinted moisturizer that's a moisturizer, sunscreen, primer, and complexion product — all in one bottle! Don't let the words "tinted moisturizer" fool you — the coverage on this bad boy is pretty significant, especially when paired with a concealer. If summer = less products in your routine, then this one is a no-brainer.

Promising review: "Hello new favorite! This stuff is excellent quality and blends so seamless into my light olive skin tone...and it is really really hard to find a shade that works for me. Perfect for warmer weather and pairs excellent with natural cream blush/concealer/illuminator for that dewy no-makeup makeup look. Feels like I don’t have anything on which is a huge bonus. Highly recommend!" —Leanna

Price: $35 (available in 13 shades)

Promising review: "I don't usually write reviews, but this product warrants one. When it comes to highlighters or glow lotions, I don't like a ton of shine where my face looks like I've got high beams on. This 'glotion' provides the perfect balance of hydration and glow; it isn't drying whatsoever and it lasts awhile. For this price, don't think, just buy it and try it. You won't regret!" —City Boy

Price: $12.12+ (available in four shades)

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

Price: $4.99 (cruelty-free)

Promising review: "I was looking for a beautiful, soft, and natural pink blush, and this is perfect. It lasts me all day, and I never look as if I'm wearing makeup. It makes me look like I have a natural flush to my cheeks. I really hope it's never discontinued because I've tried lots of blushes, even expensive ones, and this is my favorite!" —Vlad and Carla

Price: $4.33+ (available in eight shades)

Promising review: "I'm 44, and for the past four years, my skin has been throwing a hissy fit. No matter what I tried, my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally, a month ago, I found this, and it really works. I have combo-dry skin, weather depending, and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course, my pores...barely visible!!!! I'm happy!" —KPak

Price: $13.34 (cruelty-free and vegan)

Promising review: "I feel so stupid. ... I'm 65-years-old and have always been annoyed by the fact that by midafternoon, my upper lids would be oily, shiny, and sporting a stripe from my eyeliner. I didn't think there was a cure. Then stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eye Shadow Primer. I don't use eyeshadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eyeshadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. And it only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy, but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone, and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX

Price: $13.99 (cruelty-free)

Promising review: "This is my holy grail!! It’s the perfect balance of coverage, natural, and glowy. My skin looks amazing but not too caked on. I mix with a glow lotion and it’s great." —Grace

Price: $7.34+ (available in 14 shades)

Promising review: "I absolutely love this and am amazed at how much fuller my brows look! Application is also super easy and quick! I took three pictures — the top picture is before I applied it, the middle picture is after application, and the third picture is after I've drawn a line under my brow to clean up the look and filled in some sparse areas." —P.A.

Price: $7.99 for two (cruelty-free)

Promising review: "I love it! I always get so oily in my T-zone, and I hate it, so I’d pack on powder or run out of blotting sheets so quickly. This product absorbed my oil while not messing with my makeup! :) I will definitely be taking this with me everywhere." —Emma

Price: $12.69

Promising review: "I LOVE this bronzer! I have purchased this before, but found it cheaper on Amazon, so I thought it was worth trying. I found it to be the same product, same quality, same great smell and great application. This bronzer is a creamy powder, velvetty to the touch, which makes applying it a breeze. I use it every day as contour/bronzer and it does a beautiful job of warming up the skin while still looking natural. The formula doesn't have any glitter but has almost a satin finish which leaves the skin looking glowy and radiant. And the smell! It's like a tropical vacation in a compact, I can't get enough. There are several shades of this bronzer, so if you think you need something lighter or darker, just try a different color. For reference, I have light/medium skin with warm/neutral undertones and I think the classic bronzer shade looks perfect on me." —K. Jenkins

Price: $12.79+ (available in seven shades)

Promising review: "Amazon makes all things possible, even the perfect winged liner. I’m speechless. I’ve never been able to do winged liner in the 30 years I’ve walked the earth. This product is amazing; it’s seamless. Literally, it’s foolproof. Not to mention, it has great staying power, it’s very dark, and hasn’t smudged all day. I seriously wasn’t expecting to like it this much; you’ve got a customer for life!" —Taylor

Price: $14.98+ (available in three sizes and a combo pack, cruelty-free and vegan)

This comes with one airbrush tool, one primer, four foundations, one highlighter, and one blush.

Promising review: "I bought this as a gift for my mom and was so impressed I asked my future hubby for this for Christmas and I'm so happy I did! It took me only five minutes to apply and it feels as though I have no makeup on. I love it!" —Lexie

Price: $117.42+ (available in five shades)

Promising review: "This primer is the best. I have tried all of them and this by far is the holy grail. Creates the most silky canvas on your skin. Your foundation looks flawless and your skin looks stunning. I wouldn’t switch to any other primer but this I’ve tried them all from Chanel, to Christian Dior, [and] pretty much everybody else in between. This is the one!" —Jayne

Price: $54

Promising review: "This is my favorite mascara. It goes on smooth without clumps and doesn’t smudge. I also like that I can wash them off without rubbing my eyes. All I have to do is gently slide my thumb and index finger along my lashes and the 'tubes' of mascara that coated the lashes slip off. I’ve been using it since it first came out." —Amazon Customer

Price: $26 (available in two colors)

Promising review: "Concealer is highly effective at concealing blemishes, dark circles, and other imperfections on the skin. The formula provides full coverage without feeling heavy or cakey, and it blends seamlessly with the skin for a natural finish. The concealer also lasts for a long time, even in humid or hot conditions, without smudging or fading." —Svetlana

Price: $30 (available in 28 shades)

Promising review: "This is my travel palette due to the fact that it has all my favorite pigments. I usually wear neutral colors. This has neutral shades from pink to brown and a matching glitter shade. It also includes darker shades for a smokey look on a night out. This is my new favorite palette." —RZC_G

Price: $42.63

Promising review: "I really like the highlighter palette. It goes on light and doesn't feel overly 'highlighted,' but I like the fact that I can layer to get a more glowy effect. I will definitely buy again when I need to." —Amanda R

Price: $69 (available in two colors)

Promising review: "I love this blush. Easy to apply and doesn't take much. The color looks so natural, and my skin gets this beautiful glow from it!" —RDV

Price: $36

Promising review: "OK, so, I'm extremely clumsy with anything more than simple makeup and applying eyelashes or filling eyebrows are way over my capability lol. The kit is very easy to use, you have to find your shape stencil, hold it and stamp it over your eyebrow shape :-) It can take some practice for someone even more clumsy than me, but you can learn it. I promise :-) My eyebrows are dark brown, but I bought black, and I'm really glad because the colors go on the lighter side. Black is not really dark black. It's more like dark brown/natural black type of color. Follow directions and you should be ok." —YE

Price: $43 (available in 14 shades)

Promising review: "My new holy grail mascara! I used to only use luxury, high-end mascaras but after a pro told me that since my eyelashes are thick and long anyway, even drugstore mascaras would look great on me. And she sure is right. This product is inexpensive and serves it purpose very well, so I am glad for switching over and using this. It's really dark and not 'shiny,' which is great for me. It's also very buildable, and I like to build it a lot whenever I use it, so I'm surprised it's not clumpy at all and it doesn't run. I highly recommend this to all the beauty junkies out there!" —Rio

Price: $6.65+ (available in four colors and in waterproof formulas)

Promising review: "HOLY GRAIL PRODUCT! Literally so glad I bought this after so much reluctance on if I could justify buying a $20 sponge. I got a great deal here on Amazon and I went for it and I have never gone back to using my hands or brushes to blend my foundation or concealer. This just gives an amazing finish to the skin." —Nadia

Price: $20 (available in 26 styles)

Psst! Eyeshadow is *so* versatile—you can stow this into your collection for killer eye looks, yes, but it also has every color you'll need to create some cool Halloween face art! (Yes, I said Halloween — it's never too early to think about the best holiday ever.)

Promising review: "This eyeshadow palette is absolutely STUNNING. There's no other word to describe it, the colors are so freaking pigmented. I'm a total beginner at eye makeup and was looking for a palette that had enough colors for me to play with. This is it, for the price and what you get out of it, it's so worth it. I'm not one who's into name brand makeup, I can easily use a no-name brand and be very satisfied. This palette is my holy grail product!" —Darlene

Price: $9.99 (available in two styles)

Promising review: "This is the holy grail of my makeup bag, perfect for highlighting my eyes and for any other times I need a bit of beautiful highlight in my makeup look. This is a reliable pencil and I’ve been using them for ages!" —Shaz

Price: $5.47+ (available in eight colors)

Promising review: "Gorgeous color. I bought it after a makeup artist used it as a lip gloss over some lip liner for one of my friend's weddings. I love it for everyday use or a special occasion." —Julia

Price: $4.97+ (available in 33 colors)

Promising review: "I didn't think I'd like this very much after applying and realizing the color is REALLY vibrant. But now I throw on liner and just a couple dabs of the lipstick, then dab with my fingers. This color lasts all day and the application technique makes it a lot lighter for everyday wear. Will buy more!" —Kate Zingsheim

Price: $9.90 (available in 23 colors)

Promising review: "I love this product! Works really well for my skin. Although I don’t have acne, I’m usually red as a tomato. The product is a little bigger than what I thought it was going to be, it’s a decent size. What I liked about this cream was that it wasn’t thick and it goes smooth on my face very easily. It’s slightly thinner than your average lotion. It blended into my skin so well and the redness was gone within about thirty seconds. Afterwards I just added a bit of mascara and that’s about it. No need for foundation. My new holy grail!" —Jesse

Price: $8.99 (also available in five other styles)

Promising review: "Best texture, so lightweight and natural, you barely know it’s there and love that it has a little extra coverage! The smell is really light and nice and is well packaged - powder doesn’t get all over the place, dispenses just the right amount. I used this brand years and years ago and I’m glad I came back! Great product, highly recommend if you are looking for something that is more natural looking and isn’t cakey or heavy!" —Cait

Price: $6.74+ (available in four shades and in a two-pack)

The reviews for this post have been edited for length and clarity.